The heads count

Engineers, Physiologists, Sports Scientists, Nutritionists

We love different perspectives. We think that they make us strong. That’s why we all have different educational background. We still are sharing the same vision.


Martin Kusch

Co-Founder and CEO

Martin played handball for 20 years and is our Swiss army knife. He studied mechanical engineering and sports science. He build a respiratory prototype for ISS together with ESA. He is a performance diagnostic expert and coach since 2000. Martin has strong experience in building sales networks, too. See! A Swiss army knife.

Lars Lieberwirth


Lars loves marathon running and he loves Asia. He studied electro-mechanical engineering and has more than 15 years experience in high volume consumer products. For development, engineering and quality management. Lars managed multi-national “gadget” projects. Always with a strong focus in Asia.

Michaela Cornelius

Head of Finance & Administration

Michaela loves travelling – and half the fun is planning the trip! Her organizing skills are not only helpful for her holidays, but also for her job! Accounting, sales, purchasing, administration and organizing trade shows – Michaela always keeps a cool head and stays on top of things!